photo: Sagit Friedman-Hallel
“We spend most of our time helping objects feel better about themselves”
Since our graduation from the Industrial Design department at HIT, we have been working side by side as partners in life and in the studio. We started working on our kitchen table, trying to carve our independent path of expressing our thoughts about design and our feelings towards objects.
Now, although the studio is more established, and the path seems somewhat clearer, we are keeping the excitement alive by blessing every opportunity to be completely ignorant, learning new skills and being bothered by new ideas. Design is neither our job nor our profession; it is completely weaved into our daily lives. Together, we are Reddish studio.
Founded in 2002 by Naama Steinbock (1975) and Idan Friedman (1975) Reddish is a product design studio based in Tel Aviv-Jaffa, Israel. They operate in a territory in which designers work as researchers and creators, and function as cultural agents that mediates between people and objects. They offer new concepts and product planning for clients, as well as initiating design projects and curating exhibitions.
Naama and Idan graduated with distinction from H.I.T (Holon Academic Institute of Technology, Israel) where Naama is a professor at the Industrial design department. Together they hold workshops and lectures both in Israel and abroad.
Awards:
2021 Edmond de Rothschild Design Award (Senior Designers) | Israel
2014 FORM#2014 Award | Tendence | Frankfurt, Germany
2009 The Ministry of Industry, Trade and Labor Award for Industrial Design | Furniture design category | Israel
2008 The Ministry of Industry, Trade and Labor Award for Industrial Design | Furniture design category | Israel
2007 The Design Award of The ministry of Science Culture & Sport | Israel
2006 The Ministry of Industry, Trade and Labor Award for Industrial Design | Furniture design category | Israel
2006 1st. prize Interior Innovation Award | inspired by Cologne 06 | imm Cologne, Germany
2005 The Ministry of Industry, Trade and Labor Award for Industrial Design | Industrial design category, Israel
2004 The Ministry of Industry, Trade and Labor Award for Industrial Design | Concept design category, Israel
Collections:
The Jewish Museum, New York, USA
Jewish Museum Berlin, Germany
The Israeli Parliament House Ceramics Collection, Israel
Design Museum Holon, Israel
Clay Barr Yad collection, USA
Israel Ministry of Foreign Affairs collection, Japan Office
Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci, Milan, Italy
Exhibitions:
2022
Edmond de Rothschild Design Award Exhibition | Shenkar Gallery, Israel
Go for Broke | Jerusalem Design Week, Israel
And I lived amongst you | B.Y5 Gallery, Tel-Aviv, Israel
2020
The Tel-Aviv Crafts and Design Biennale 2020 | Eretz Israel Museum, Israel
2019
The Conversation Show | Design Museum Holon, Israel
Forms of Smiles | Design Museum Holon, Israel
Hope | Rishon Le Zion Museum, Israel
The Guiding Hand | Bernard Museum of Judaica, Ny, USA
Creators of the Fire's Lights | The Corinne Mamane Museum of Philistine Culture, Israel
2018
Pointing the Way | The Sherwin Miller Museum of Jewish Art, Tulsa, Oklahoma, USA
Na-A-Se | The Artists House, Tel-Aviv, Israel
Terracotta Rave | Beyamini Contemporary Ceramics Center
Time Machines | Design Museum Holon, Israel
2017
High Contrast | Seoul, Korea
In Between | Periscope Gallery, Tel-Aviv, Israel
Image | Benyamini Contemporary Ceramics Center, Tel-Aviv, Israel
Higher View: From Aleppo to Jerusalem | JW#, London, UK
Violent Object | Vitrina Gallery, HIT, Holon, Israel
Rewriting History | Vitrina Gallery, HIT, Holon, Israel
Stools | Vitrina Gallery, HIT, Holon, Israel
2016
Over View | Design Museum Holon, Israel
Golem | Jewish Museum, Berlin, Germany
Al Hamakom | Binyamin Gallery, Tel-Aviv, Israel
47th IAC - Techno-Logical Instruments | Sant Pau Recinte Modernista, Barcelona, Spain
Connector: A Tribute to Ami Drach | Vitrina Gallery, HIT, Holon, Israel
High Contrast | TWDW, Taipei, Taiwan
Back to The Future | Shenkar Gallery, Ramat Gan, Israel
Molding Objects | Benyamini Contemporary Ceramics Center, Tel-Aviv, Israel
Yes& | Triennale Museum Exhibition, Milan, Italy
Matter of Fact | Benyamini Contemporary Ceramics Center, Tel-Aviv, Israel
Mishkan Haknesset collection exhibition | The Israeli Knesset, Jerusalem, Israel
Fresh Paint 8 | Contemporary Art and Design Fair, Tel-Aviv, Israel
2015
Award Winning Exhibition | Hahanut Gallery, Tel-Aviv, Israel
After 20 Years. Designing Rabin's Memory | Vitrina Gallery, HIT, Holon, Israel
2013
Online Offline | Beit Meirov Gallery, Holon, Israel
Fresh Paint | Tel Aviv, Israel
Suspicious Objects | Migdal David Museum, Jerusalem, Israel
Pushtit Notebook | Beit Hair, Tel Aviv, Israel
2012
Design Tide Tokyo | DMH 2012, Tokyo, Japan
Designers plus 10 | Design Museum Holon, Israel
How To... | Design Hop, Dashilar, Beijing Design Week, China
I Am an Other | Eretz Israel Museum, Tel-Aviv, Israel
Growth Curve | Jerusalem Design Week, Israel
2011
Post Fossil by Lee Edelkoort | Design Museum Holon, Israel
Dream Object | Sotheby's, Tel Aviv, Israel
Promisedesign | Ventura Lambrate, Milan, Italy
Ceramic Bianalle | Eretz Israel Museum, Tel-Aviv, Israel
Granny Tales | Paradigma Gallery, Tel-Aviv, Israel
2010
Unexpected guests | i Saloni 2010 at Villa Necchi Campiglio, Milan, Italy
From Mediterranean traditional to Israeli contemporary design | Design Exchange, Toronto, Canada
Sequences; Identities | Eretz Israel Museum, Tel-Aviv, Israel
Reinventing rituals | Contemporary Jewish Museum, San Francisco, USA
Yeshivat Hesder | Paradigma Gallery, Tel-Aviv, Israel
2009
Judaica Twist | Beit Hatfutsot, Tel Aviv, Israel
Reinventing ritual | The Jewish Museum, New York, USA
2008
ASA 25 | Centre Design Marseille, France
Winners 2008 | Haifa Museum, Israel
2007
One and All | The Jerusalem Artists House, Israel
Dream Makers | The Israel Museum, Jerusalem, Israel
2006
ReOriented Design | The Saint-Etienne 2006 International Design Biennial, France
Sofa Chicago | Navy Pier, Chicago, Ill, USA
Collect 06 | Victoria & Albert Museum, London, England
Inspired by Cologne 06 | Interior Innovation Award, imm Cologne, Germany
2005
Heart of Gold | Variety exhibition, Tel-Aviv, Israel
The ministry of industry, trade and labor award exhibition | Tel Aviv, Israel
Beaten Gold | Eretz Israel Museum, Tel-Aviv, Israel
Promisedesign | International Furniture Fair, Copenhagen, Denmark
Promisedesign | Triennale museum, Milan, Italy
Promisedesign | Designmai Festival, Berlin, Germany
2004
Rihutim 2005 | Tel-Aviv, Israel
Design matters | Felissimo Design House, New York, USA
2x2 two by two | Periscope Gallery, Tel-Aviv, Israel
The Bread Show | Horace Richter Gallery, Old Jaffa, Israel
2003
Hot-Hot | Ascola Gallery, Tel-Aviv, Israel
Artic 5 | Museum of Israeli Art, Ramat-Gan, Israel
2002
Artic 4 | The Tel Aviv University Art Gallery, Tel-Aviv, Israel
Archetype | Horace-Richter Gallery, Old Jaffa, Israel
2001
Rihutim 2001 | Furniture fair, Tel-Aviv, Israel 2001